If you don't wear hats...much less cowboy hats or live in the South, then I can understand why you're unfamiliar with the western & formal hat brands.
It is a little known fact that in the city of Garland, you can find one of the biggest hat factories in the U.S.
I took a tour of the factory with my friends from The Dallas Millinery Society.
It was really surprising to see how much of a hands on task it is to start and finish a hat. It's not all machine work. It was pretty amazing overall!
Oh and they have a hat/western wear outlet next door. It's super huge and inexpensive! I highly recommend checking it out and even calling to schedule a tour.
Photos c/o David Fisher